Here’s a strategy-level gig for an impassioned digital marketing pro who’s ready to dig into some juicy work that’ll drive sales and engagement for an apparel company known for establishing deep relationships with its customers. If you’ve been working on such things as paid search, affiliate, and A/B testing and are ready to head up those functions and others, you’ll want to pay close attention to this opportunity.

Nitty Gritty

As tone-setter, strategist, planner, forecaster and driver of great ideas, you’ll accept responsibility for making sure that the company’s digital marketing campaigns are moving the needle. Within your remit will fall organic search, paid search, affiliate, A/B site testing, and optimization. For each channel, you’ll take a data-intensive approach, constantly and iteratively testing performance against ambitious KPIs and ensuring that you’re driving qualified traffic and focusing on acquisition, engagement and retention. You’ll be overseeing channel briefs and requests; the whole pace of the marketing effort will be yours to manage, and you’ll inject the operation with a constant stream of fresh innovations and new ways of measuring and reporting ROAs. What you learn from your analytics you’ll share frequently and broadly throughout the organization, converting data into actionable insights and new opportunities.

Of course you won’t be doing the work alone — you’ll have three direct reports on the paid search channel, and a specialist on the optimization side who’ll help with landing-page testing and personalization, plus you’ll have a third-party agency at your disposal for SEO work. And finally, as in-house expert, you’ll keep a constant watch out for industry trends within the retail direct-to-consumer world, so that your outfit remains a true leader in the space.

Hired Gun Profile

During your decade in direct-response digital marketing (with at least some of that spent in women’s fashion, we hope), you’ve successfully optimized the performance of several channels, including all those cited above. You’ve been managing people for at least three of those years, and along with your project-management and leadership skills you’ve developed an impressive facility with data: A hallmark of your career is your expert ability to leverage tools at a tactical level (Google, Excel, etc.) to arrive at sophisticated, strategy-level findings that get right at critical business issues and often enough give rise to new ideas and campaigns.

Of course someone could have all the analytical prowess in the world, but it would be for naught if they lacked the ability to communicate their insights clearly and compellingly; fortunately you’ve got both: your colleagues lean in and listen when you have something to say because you’re always offering something substantive and because you know how to get and keep people’s attention.

Inside Skinny

There’s a huge cross-functional element to the role (marketing, creative, retail, digital commerce), so you’ve got to demonstrate a career-long commitment to collaboration to win this one.

Net Net

This gig is the perfect fit for somebody who loves and understands the creative end of digital marketing but is firmly grounded in the analytical side of things and eager to deploy both sides of the equation at a strong and growing company.

All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.