One of the biggest names in banking is looking to add to its digital marketing team, specifically a team leader with nigh unto 10 years of acquisition and lead-generation experience. If you’ve driven major acquisition initiatives and are recognized as a true “channel manager,” then you just might be that very person. Read on to find out how to join this elite team focused on delivering best-in-class digital marketing experiences.
Nitty Gritty
Working both on the branded site and paid media channels, you will own — end-to-end, soup-to-nuts, head-to-toes — strategy for acquisition and engagement to pull in new accounts and increase cross-selling with existing customers. That’ll entail quite a list of tasks and responsibilities, of course, including but not limited to the following: creating a marketing plan, developing specific strategies to meet business goals, forecast management, performance reporting, channel testing, managing vendor relationships, and development of creative assets.
Of course you’ll collaborate regularly with people in analytics, finance, and the agency teams, but one of the reasons for hiring you is to have you recruit and develop a first-rate team of results-driven innovators. As a true leader, you’ll take responsibility for meeting your business and campaign goals, communicating clearly about your expectations and your plans for correcting course when necessary.
Hired Gun Profile
Ideally, you started out in digital media on the agency side but have in more recent years been crushing it on the brand side of things, where your focus has been acquiring new customers through lead generation. There isn’t much you haven’t seen or learned how to do at this point: You know your way around PowerPoint, Excel, Atlas, Doubleclick, Adobe and the like, and you’re a recognized expert when it comes to SEM, display, paid social, site development, partner/affiliate marketing, testing and optimization, content and site analytics.
You have that elusive trait that people like us refer to as “executive presence,” meaning that you exude competence and carry yourself with a certain well-earned gravitas. You’re a decidedly analytical thinker, but you have a personal warmth that inspires the people who work for you, as well as the ability to communicate clearly and accessibly about complex ideas and to distill the complicated into easily digestible information. Most importantly, you’re extremely encouraging, energetic, and positive.
Inside Skinny
Prior work in financial services would set you in good stead, but lack of that experience will be no barrier if you’ve got everything else going for you.
Net Net
This is a much-sought-after role that will put you in a leadership position at a company that’s continuously proving itself to be a leader, both in financial services and on the marketing front.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.
