Analytics, baby! That’s where it’s at, and you know it. Boy, do you know it. You’ve seen the power of data to move mountains, again and again, providing the insights needed to shift course, pour on a little more fuel, let up on the gas pedal a smidge. At this point in your career, you’re wondering how anybody could fail to fully embrace this critical tool. Well, fortunately for you, this company believes just as strongly as you do in the power of analytics, and is looking for somebody with your outlook and skillset to contribute to a cross-functional team whose whole purpose is to leverage data to optimize its direct-to-consumer ecommerce efforts. If your idea of a good time is filling your days with A/B testing, benchmarking and channel performance at a company that’s fully committed to doing ecommerce right, then you’ll want to read on for sure.
The ecommerce website will be your thing of study, and you’ll scrutinize that thing six ways to Tuesday to make sure you’re wringing every last penny of value out of it. Optimization, A/B and user testing, performance analysis, benchmarking — you’ll constantly be measuring, gathering data, synthesizing your findings and producing smart, highly strategic insights that the business can use to take decisive and effective actions toward their goals. You’ll provide weekly, monthly and ad-hoc reporting, benchmarking and analysis of the performance of each marketing channel and device. Data-dumping, however, will be no part of what you do; instead, you’ll very thoughtfully transform the hard numbers into ideas and insights that you’ll carefully articulate to company leadership, often enough deploying your knack for creating easily-digestible visualizations of your data. Of course you’ll need to make sure that the site tracking is accurate and complete, and you’ll help the marketing team set up and execute tracking of their digital campaigns.
They’ll be looking to you as an analytics expert, so you’ll keep up to speed on trends, innovations and best practices in retail direct-to-consumer digital marketing.
Hired Gun Proﬁle
Four or more years of digital marketing work have made you something of a maven when it comes to the key aspects of this job (A/B testing, site optimization, data synthesis). You’ve proven that you know how to manage digital marketing channels and optimize their performance through intensive data work. You’ve learned (or perhaps you knew all along) that the most compelling set of numbers conceivable is for naught unless it’s packaged and delivered persuasively to decision-makers, and it helps that you yourself have a strategic mindset instead of getting bogged down in the weeds.
As far as the technical stuff goes, it’s pretty much all a snap: you do stuff with Google and Excel that makes your average data monkey pale with shame.
It’s okay if you’ve never worked in fashion, but it’s even more okay if you have.
The team you’ll be working on plies its trade across several areas– brand marketing, creative, retail, digital commerce — so this important gig will also give you broad exposure across the company, allowing lots of fine people to behold the greatness of your work.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.