The Hired Guns are seeking a Director of Customer Retention Marketing Strategy for a major e-commerce retailer. If working for a Top-Ten name in online retail sounds good to you, come execute your strategic vision for CRM while tactically driving flawless campaign execution at scale.
The Nitty Gritty
The backstory on the organization and why they need to hire you!
This ginormous e-tailer needs a true CRM strategist in the role of Director, Customer Retention Marketing Strategy to drive their retention marketing program to the next level. This will include overseeing the strategy related to all communications and messaging via email, direct mail, site targeting and personalization, push notifications, and text messaging. You will need to work closely with merchandisers to create effective strategies that align with their vision. In particular this will revolve around calendaring, ensuring that communications coincide with offers and sales events.
In addition to owning the strategy for CRM campaigns, you will also have a hand in their execution, making sure that everything goes according to schedule and that average sale is increased for each customer segment.
The Quest
What success looks like in your first year…
This company is undergoing a colossal redesign of its e-tail experience, and you’ll be a front-line officer tasked with creating awareness of the new UX, driving customers to it, and increasing engagement and activations upon arrival. With one eye on metrics for customer lifetime value, you’ll craft a direct-response marketing strategy.
Why You?
How you’ll know if you’re a fit…
You’re data-driven and hands-on in your duties as Director of CRM Strategy. You have a decade of relevant digital marketing experience under your belt. You know e-commerce and mobile technology AND you understand merchants. You also understand the interplay between customer segmentation and engagement.
As director, you don’t just give your team orders, but lead them, sharing your skills so they can develop their skills and advance in their careers.
Tell Me About a Time When …
The interview questions you need to rock to score a “swipe right”…
- This role will require you to devise experimentation campaigns based on customer insights. How have you used data for another e-commerce company to make changes in communications tactics? What were the results?
- How have you worked with merchants to prioritize communications around products and offerings? Talk about the challenges and present your best case study.
- Tell us what makes you a strong campaign strategist and executor.
- Describe how you have run a campaign that drove a meaningful increase in customer loyalty.
The Inside Skinny
Why you should quit your job right now and join this organization!
This is a top-dog in the e-commerce pack, and they’re looking to secure their position with a massive upcoming texting program. If you’d like to build out this aspect of your career, you won’t find a bigger opportunity to do so.
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.
