Oh, boy, Digital Marketer, do we have one for you! I mean, sometimes you have to drag yourself to the top of the slide in order to get a nice ride down, but in this case you are poised right at the apex, with the track brushed clear of snow and everything. This company burst onto the scene about a decade ago and quickly established itself as the global leader in its space, becoming one of Fast Company’s Global 50 Most Innovative Companies, and it continues to boom right along. Intent on winning still more customers, it’s thirsty for serious expansion — to the tune of 4X growth. If you’ve got experience growing a customer base significantly through direct digital marketing and have any interest in working for a highly diverse and inclusive global company full of curious globetrotter types like you, then you absolutely need to check this one out.
Nitty Gritty
As you might imagine, the one-liner job description goes a little something like this: Use online channels, particularly social advertising, to drive profitable customer growth. In practice, that’ll mean supervising two or three channel managers and likely managing another channel yourself. So that means hands-on work as well as strategic and managerial concerns — sharing best practices and driving the success of a small team.
So just what kind of stuff we talkin’? We’re talkin’ social video, Facebook and its lesser kin, retargeting, display and app-install marketing. Breakthrough creative, partnering with the content, design and video teams. Paid opportunities. Influencer marketing campaigns. Content discovery (Taboola, Outbrain, etc.). Optimizing the company’s presence on the App Store and Google Play. Managing an affiliate program.
We gave you that slide metaphor up top; truth is, you’re hooking up to a well-oiled marketing machine where the heavy lifting is long since done, and there’s serious money to play with in pursuite of a profitable customer set. It’s a huge opportunity — find the right formula and this company will be willing to pour massive resources your way. And of course you’ll be measured by the increase in subscriptions generated via digital channels.
Hired Gun Profile
You’re at least five years into a stellar career doing exactly this kind of work B2C (B2B? Meh.), especially for a digital subscription/ecommerce setup. You’re easily two steps ahead of the curve when it comes to insights into how all this stuff works: Given your knowledge of the plumbing, you could, tomorrow, go into Facebook and set up a killer campaign or lay down some YouTube content that exploits every feature and hits ‘em where they live. You know retargeting cold (Good thing, too, since it’ll go across everything you do) and you know how to optimize the marketing funnel. You’re a metrics whiz, totally comfortable and adept at analyzing large volumes of data. Without doubt, you’re a conceptual thinker, and your bias is for action rather than inertia — you know how to get things done and own your crap.
Oh, and this: You have a particular affinity for understanding and reaching educated, affluent millennials.
Inside Skinny
Are you bilingual or otherwise interested in languages? Do you love to travel? Be sure to say so.
Net Net
There’s so many great things to say about this gig that we haven’t even gotten to them all. How does working frequently with the CEO sound? How about international travel? A generous salary and 401(k) matching? We’ve said it once and we’ll say it again: Get on that slide and ride, Digital Marketer. Get on that slide and ride.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.
