Here’s a heavyweight gig for a true-blue communications pro with experience in the beauty industry, someone with the polish and aplomb to manage the company’s reputation externally, handle its messaging and positioning, head up its internal comms, and generally own a slew of functions touching multiple audiences. This is a for-sure senior role, the kind of gig in which you’ll put to work all of the pieces of experience you’ve gleaned over the years — gatekeeping external reporting, acting as spokesperson, designing communications plans, and coordinating everything from PR to B2B to B2C. If you’re ready to put it all together and shine at a thriving beauty/health company that’s found its successful niche and is growing like crazy, now’s your golden chance.
If it has to do with communication, you’ll most likely either own it or contribute significantly to it, from broad strategy down to practical tactics. Often enough, you’ll be working directly with and on behalf of the executive team, whether that’s hammering out an external communications strategy and the plans that flow from it, managing the CEO’s visibility, or counseling the core team on reputational issues and crisis management. You’ll have a high profile externally, as well, delivering interviews and background to media sources, handling communications with other companies, acting as key decision-maker regarding what the firm releases to the press and how, shaping a public/governmental affairs approach, managing social impact, and filling a crucial investor relations role.
In-house, you’ll work with HR and other senior stakeholders to develop internal communications plans including employer branding, recruitment marketing, and corporate conscience. With marketing, sales and branding, you’ll help coordinate on influencer relations, liaison with other brands and trade associations, and provide support for conferences and other events. You’ll also leverage social media to tell the company’s stories.
Hired Gun Proﬁle
Nothing in the above list of duties do you find daunting, such is the breadth of your experience in the beauty industry. Having already headed corporate communications for a decent-sized company or two, you’re eminently comfortable running multiple simultaneous communications programs to reach multiple audiences. You’ve worked hand-in-hand with CEOs and other senior execs, and can stand toe-to-toe with them in a tête-à-tête even when you aren’t seeing eye-to-eye. You can easily point to some campaigns and programs in which you’ve activated consumers through creative storytelling in major media. You’ve even got a hair-raising tale or two to tell of crisis situations that you managed with coolheadedness.
Obviously, the overwhelming foundational talent you have is communication skill. That of course includes the ability to think on your feet, the discipline to stick to a message, and the foresight to have a message to stick to in the first place. You understand that a successful communications strategy is mainly about planning, and you’re good at planning: You’re highly organized and analytical, with good business sense.
Any experience at all in the lifestyle or medical verticals ought to be sung of in a loud, clear voice. Experience in the beauty vertical should be sung even louder.
This outfit is going places, and it doesn’t just want you along — it wants you in a senior and highly influential role that’s sure to call on the best of you. The organization has sweetened the pot with a relocation budget, a swell bonus structure and even equity for the right candidate. To our way of thinking, that’s what a perfect opportunity looks like.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.