The Hired Guns are seeking a Director of Digital Marketing for this big player in the medical research industry. If you’re an expert in everything from PR to paid media (especially paid social) to owned media like websites, newsletters, and deeper content strategy, this medical research hub wants you!
The Nitty Gritty
The backstory on the organization and why they need to hire you!
Playing a crucial role in the process of fielding and executing medical studies, this vendor is a one-stop shop for contract research organizations and study sponsors, offering SaaS and physical services that speed up studies, decrease costs, and reduce errors. They’ve got fantastic positioning with little competition, so they’ve got impressive room to grow. And to speed up that growth, they need a Director of Digital Marketing with a strong focus on performance marketing and retention based on data-driven email marketing.
As they transition from a focus on traditional/physical media to digital media, you’ve got a fantastic opportunity to have a huge impact here. The great news is you can customize the tools you use to execute your vision, since they’re not locked into a particular workflow yet.
The Quest
What success looks like in your first year…
The digital media focus is the big move (and the reason you’re here), so implementing a digital media plan of your own design is going to occupy most of your efforts. If your actions increase their reach and ROI, that’s two gold stars on your report card.
Why You?
How you’ll know if you’re a fit…
Every day of your life is a media blitz, and nobody understands both the B2B and B2C marketing life cycles better than you do. You know how to drive acquisitions and conversions, make paid social dance to your tune, and grow an email list by leaps and bounds. You can explain why your methods work, since you enjoy reporting on ROI and attribution mapping. Experience in the medical industry would be a big help, but isn’t required.
If you’re not yet a Digital Director of Marketing, you are welcome to apply as a senior digital marketing leader, paid social specialist, email marketer, or any other role that specializes in paid media and performance marketing based on attribution modeling and ROI assessors. Agency or in-house experience are both fine for this role.
Tell Me About a Time When …
The interview questions you need to rock to score a “swipe right”…
- What was your most effective campaign, and why?
- Beyond the customary channels, what methods do you use to expand your reach?
- In a specialized industry, how do you recommend using paid social to acquire the right decision-makers?
The Inside Skinny
Why you should quit your job right now and join this organization!
The company is poised for significant growth. The right Director of Digital Marketing will be able to build a marketing team to help launch an already successful company to even greater heights.
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.
