The Hired Guns are seeking an accomplished Director of Growth Marketing to spearhead growth strategy at a highly profitable global D2C startup that is completely disrupting the haircare industry.
The Nitty Gritty
The backstory on the organization and why they need to hire you!
This environmentally-conscious haircare startup is rethinking everything about their space, from how people wash and care for their hair to how hairdressers retail products to their clients. Their revenue is growing over 50% a year, and they’re keeping pace by building out a team of expert and diverse talent. And that’s where you come in:
Right now they’re looking for a highly skilled Director of Growth Marketing to steer their entire growth strategy and relentlessly focus on customer acquisition. You will have one direct report who will help drive and report on key metrics related to customer acquisition cost, channel/ campaign lifetime value (LTV), and overall channel growth. You’ll partner closely with data, creative, and e-commerce teams to make sure all insights are being uncovered, developed, tested, and optimized across new and existing paid media channels. You’ll be in charge of overseeing all relationships with agency partners and leading strategy for all paid media activity. You will be the one who devises the plan on how to scale existing channels and launch new and emerging paid media channels. You’ll direct how budgets are managed and the cost efficiency of growth marketing spend. This role reports directly to the CMO. It’s an entrepreneurial, major role within an entrepreneurial, majorly scaling, successful, and fun organization. In short, growth is the name of the game here – for you and the company. Don’t miss out on the opportunity to join this cutting-edge startup experiencing rapid success.
Perks include a great compensation package, a meaningful equity stake, medical, dental, and vision insurance, a Citibike membership, a flexible work environment, unlimited paid time off … oh, and an 80% employee discount code that can be applied on all orders for your household so you’ll never have to buy shampoo again!
Why You?
How you’ll know if you’re a fit…
You have a minimum of 6 years of experience in growth marketing, preferably at a fast-growing direct-to-consumer startup or supporting agency. Ideally, you have a strong background in paid social and all paid media channels. It’s great if you’ve worked in the beauty or wellness industries and with subscription-based models. You’ve developed frameworks and workflows that enable teams to achieve peak performance. You have familiarity with Google Suite, Excel, Looker, and Asana or similar platforms. Experience working with a complex, segmented customer base is a must. You’re a natural leader who enjoys managing and mentoring others. You’re a critical, outside-the-box thinker who thrives in a fast-paced environment. Growth marketing is your jam!
The Inside Skinny
Why you should quit your job right now and join this organization!
If you do this job right, you can say you directed the entire growth strategy for a super- successful startup, which is sure to catapult your marketing career to the next level. Plus, you get to join an eco-friendly, sustainable company that is shaking up a very traditional market (it’s exciting stuff). Ready to join a band of people who have a rebellious spirit and cherish anyone who is anti-authority? Yes, you are.
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.
