The Hired Guns are seeking a dynamic Director of Performance Marketing to drive a full-funnel performance marketing strategy – both Amazon store and offline – for a global supplement company that’s on the brink of completely disrupting the MVS health and wellness industry. This company has a truly unique value proposition that is highly compelling – now they just need you and your know-how! Important: this is a hybrid role requiring 2 or 3 days per week in-office.
Salary range: $130,000 to $175,000 per year
The Nitty Gritty
The backstory on the company and why they need to hire you!
On a mission to improve human health, this up-and-coming global supplement company needs an accomplished Director of Performance Marketing with cross-channel experience (both online and offline) to catapult this business into its next phase of growth. It will be your responsibility to drive consumers into drugstores, grocers, and specialty retailers as well as Amazon Stores and other e-commerce sites.
As Director of Performance Marketing, you will be the conduit between external agencies and internal partners. Reporting to the CMO, your primary role will be to drive conversions and implement a holistic omnichannel marketing strategy. Not only will you make sure that the marketing infrastructure is set up for success, but you’ll also ensure that all analytical tools are prepped to read the KPI’s. After strategy and execution, you’ll help translate the insights into optimizations, control the media budget, and make recommendations on the media investments.
Why You?
How you’ll know if you’re a fit…
The ideal candidate has 6+ years of marketing experience (offline and online), preferably with a background in CPG, the vitamin and supplement space (MVS), or OTC Pharma. You must have Amazon marketing strategy experience (Amazon is the #1-and-growing e-commerce platform for this company). It’s crucial that you also have experience getting humans into drugstores and grocery stores, because brick-and-mortar sales account for a large percentage of this company’s revenue. Ideally you also have experience driving trials; upper conversion funnel and cross-channel experience are also must-haves.
You’re detail-oriented, you understand the consumer journey, and you think strategically about how to marry up execution and investment against business objectives. You’re super excited about building an up-and-coming brand, and you have a strong entrepreneurial streak and a growth mindset. You’re fully comfortable taking ownership of performance marketing, while also managing up and engaging with multiple partners (you will need to rely on a network of strong partners internally and externally). Huge plus if CRM is your jam and you can implement winning initiatives that increase loyalty. Finally, you’ve worked with big budgets ($7 million-plus) with impressive ROAS, and you enjoy working in a fast-paced environment.
The Inside Skinny
Why you should quit your job right now and join this team!
This will be a fantastic opportunity for you if you have a performance marketing playbook and you want the independence to make your own decisions. If you’re a marketer who has been driving media at a digital agency and you’re dying to move client side (you’ll be working hand-in-glove with your agencies), this is definitely the gig for you!
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.
