The Hired Guns are seeking a highly strategic and analytical Email Specialist for a fast-growing direct-to-consumer healthcare brand that’s poised to upend its category. This is a fully-remote, part-time contract opportunity.
The Nitty Gritty
The backstory on the organization and why they need to hire you!
“Taking it to the next level” is a tired cliche, but sometimes it’s apt—this innovator in a big sector of the healthcare industry aims to elevate their email marketing to best-in-class. You’ll develop an overarching email strategy, encompassing lead gen, acquisition, and retention. Beyond that, you’ll bring strategic discipline to every aspect of their email programs: copy effectiveness (especially subject lines), list segmentation, behavioral triggers (such as in-store visits), and more. Plus, you’ll play a key part in their selection of a new CRM system, helping them map out success criteria and aiding in the ultimate migration process. All the while, you’ll look at all email communication through a lens of compliance; this is a healthcare play after all. And you’ll bring your analytical expertise to bear in a non-stop cycle of test, measure, evaluate, adjust, lather, rinse, repeat.
How you’ll know if you’re a fit…
If you’re a performance-obsessed expert who lives and breathes email, you’re just the person we’re looking for. You’ve learned just about everything there is to know about email. Data-driven and strategic, you’re highly proficient with multiple email platforms and CRMs, adept at designing campaigns and setting up automation. You’re a wizard at list segmentation, and you’ve got the kind of instinct that lets you look at a subject line and know just the tweaks that will turn it into a winner.
We’re especially interested in talking with you if you have experience in highly regulated sectors such as healthcare, pharma, spirits, etc.
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.