The Hired Guns are on the hunt for a Performance Marketing Manager to run direct-to-customer, offline media campaigns at one of the biggest companies in the e-learning sector. You’re a seasoned specialist with a beautiful mind for KPI and CPM figures who will convert inbound leads generated by radio and podcast ads.
Nitty Gritty
From day one you’ll own DTC marketing. You’ll tackle it all: plotting and budgeting campaigns, managing their execution, finding and maintaining relationships with content producers, figuring out metrics and attribution, testing comparable campaigns, and scaling for each audience. There will also be direct mail and print campaigns alongside streaming and partnership outlays.
To make it happen, you’ll have to devour data and output analytics. Ultra-organized right-brain types will thrive in this breakout opportunity. You believe you can mathematically prove your ideas work, and you have the energy to put them into action at a faster pace than your already speedy environment. You bring in the numbers, both on paper and in person.
What Success Looks Like
Sprechen sie analytik? This company’s accelerating, and it wants you as the catalyst to hit its checkpoints. This streamlined platform knows its business and users at the granular level. The right candidate will be able to explain every purchase and partnership by pointing to the gorgeous data flowing here. Your decisions will support the speedy expansion already unfurling, so this is a role that requires — and rewards — responsibility. If you’re looking to take command of your objectives, this could be your new home.
Hired Gun Profile
You’re someone fluent in CPM and KPI. When you talk in your sleep, it’s to outline regional strategy. You have 50 different words for “dynamic insertion” under different conditions.
You’ve also got a long list of potential partners in radio, podcast, and offline media, and you’re eager to meet the ones already onboard. You’ve got enough experience in both radio and podcasting to tackle the different demands of either in its own way.
Candidates looking to expand beyond a prior role as media planner, marketing manager, marketing coordinator, or brand manager — or any other role with experience buying offline media — will tread happy ground here. Agency experience can only help you, but now you want to take your podcast purchasing talents directly to the brand. You’ve been around the DTC block and you’re ready to stretch your legs toward challenging targets. You wouldn’t try it alone, so you’re looking for a marketing team you can trust and work closely with, no matter how deep the data dive. This isn’t a job for a lone wolf.
Inside Skinny
This is a rare chance to join an industry leader that’s grown to fill its market — so now it’s expanding that market. You’ll need to bring your A-game’s A-game, but opportunities like these only come along a couple times in your life or a company’s. Ring ring. Robocall? Nope: destiny.
Net-Net
If your background is about calculating metrics, media buys and partnerships in podcast and radio, and optimizing campaigns for DTC, you could be the Type-A team player this company needs in its watershed moment.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.
