One of the very biggest names in media is seeking someone with deep understanding of the digital ad ecosystem to shape both strategy and tactics on the buy side, executing a series of campaigns that will drive traffic and meet an aggressive set of KPIs. If you’ve been honing your skills at an agency trading desk, an ad network or demand-side platform and are ready to make some high-level contributions at one of the most important companies in the landscape, here’s the big chance you’ve been hoping for.
You’ll sit right down with clients to get an intimate understanding of their goals, and, pulling on your deep knowledge of the space, will develop campaign strategies to help meet them, white-glove style. You’ll then manage the campaigns, soup to nuts: ad specs, setups, execution, and performance reporting. You’ll transact on data capabilities. As you monitor the success of your campaigns, you’ll share insights and lessons learned. You’ll also provide a troubleshooting function for pre-production and live campaigns.
That’s the close-in stuff. Viewed from greater distance, you’ll be helping the company shape its entire campaign operations and trafficking processes, and you’ll build the team that handles marketing campaigns for audience-based ad products. You’ll keep an eye on trends in the field and be looked to as an expert source of market insights both for the client and the company.
Hired Gun Proﬁle
Programmatic ad? Man, that’s your thing, and it’s been your thing for at least three years now. You’ve picked up experience and chops on bid-management platforms, reporting, audience segmentation, database marketing and ad targeting. You know the tools as well as anyone, whether it’s AppNexus,, Excel or SQL.
Just as importantly, you’ve got some serious mojo going — you’re fired up to function in a startup-like environment in which you’ll be called on to share what you know, to analyze problems on the fly, to communicate freely and effectively, and to basically make things happen without waiting to be told.
Experience working around news content would be particularly useful here.
This role sits within one of the most innovative and high-profile teams in an extremely successful company. If you’re the programmatic ad pro we think you are, you’ll want to get all over this one.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.