You’re one lucky duck, you know that? Blessed as you are not only with both the skillset of a world-class marketer and the technical understanding of a top-shelf software developer but now, unbelievably, given a shot at a senior and lucrative gig that will allow you to exercise both talents at once. That’s right: This company, a true leader in application security solutions, needs someone just like you to evangelize for the product, provide sales support and generally drive and reinforce the core value proposition. It’s exciting, creative work that’s key to the company’s growth strategy, putting you in an extremely desirable seat.
Nitty Gritty
Your expert-level understanding of the ins and outs of the software services will inform the work you do developing clear product messaging, getting the word out to customers and the larger market about what this company is offering, how it fits into current technology trends, what use cases are appropriate, and why it’s a winner. You’ll spend a lot of your time at industry events and in social media connecting the dots for people, and you’ll do plenty of work helping salespeople figure out how to bridge the gap between executive decision-makers and tech folks. When new products launch, you’ll be deeply in the mix, producing product collateral and sales tools and being intricately involved not just in the launch plan but in the entire product rollout, including roadmapping clients, forging partnerships, packaging the product and building a long-term product strategy.
As stated, much of your work will be with the sales team, feeding them competitive data, developing presentations and briefs, conducting training on effective product demos, and striving to ensure a close and symbiotic relationship between sales and marketing. Your marketing mentality shall infuse the sales team with a deep understanding of client needs and psychology, and you’ll have created a highly collaborative conduit such that sales folks will be happy to share best practices and on-the-ground intel back to the broader team.
Hired Gun Profile
This is not new ground for you. You have significant (as in 10-15 years) experience at the crossroads of technology and sales and marketing, particularly in the very specific world of B2B enterprise software.
One of the hallmarks of your professional style is your highly developed communication and interpersonal skill. You’re decidedly top-percentile when it comes to the ability to establish rapport with people, whether they’re doubting CTOs, skeptical software engineers, territorial salespeople, or shy janitors. You can reach people, empathize with their concerns, and figure out how to persuade them. Your technical know-how stems in part from the very analytical side of your personality, which also allows you to think commercially, to incorporate data into your decision-making and to approach a problem (or campaign) from multiple angles.
You’re quick on your feet, able to navigate gray areas and no-man’s-lands within an organization, and generally delighted to work on cross-functional teams and pull talent from unexpected quarters. Finally, you’re driven by a passion for results and are not just willing but eager to set goals and pull out all the stops to meet them.
Inside Skinny
You’ll really need to demonstrate that you know this space down cold (and up to the minute), so come prepared to name-drop and humble-brag like it’s nobody’s business.
Net Net
It’s hard to overstate just how exciting this gig will be for the candidate with the right skillset. If that’s you, you’re a lucky duck indeed.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.
