What’s needed here is a big-time social media all-arounder who’s eager to distribute some smart and super-useful content across the board for one of the most cutting-edge medical centers in the world. Part data geek, part editor, part manager, part strategist — that’s you, right? And that’s why we want you for this one.
Your work will begin at the strategic level, thinking holistically for the entire institution and its myriad departments and concerns; how will you create content that will influence big-money donors? How will your choice of platforms differ between what you produce for the cancer center versus the children’s hospital? You’ll delve into the analytics for insight into what plays best on social, what kind of content resonates on various platforms.
Keeping a sharp eye out for PR/optics concerns, and staying hip to interoffice politics and the egos of some mighty illustrious members of the faculty and staff, you’ll leverage in-house and agency resources to develop content that shows the very best of what this place has to offer. Then, of course, you’ll track the analytics and go back to thinking big, then rinse and repeat.
Hired Gun Proﬁle
As for your being a brilliant all-arounder, it all begins with a love of words and stories. Unlike most language types, however, you can absorb and synthesize huge amounts of new (and often technical) information, empathize with the needs of stakeholders, and think like a businessperson. You understand overarching strategic goals and the important role that social content can play in meeting those goals. Having put in some serious time helping other organizations develop their social media strategies, you’ve got a head full of untapped ideas that involve crossing platforms and tactics to deepen audience relationships and drive content.
You’re collegial and collaborative, gifted when it comes to inspiring teams to deliver their best. You’re never shy about asking dumb questions to fill in your knowledge gaps, plunging boldly into any part of an organization to satisfy your curiosity and find out what you need to know to do the best job possible. And whether you’re setting out project expectations for an editorial team or reporting results to senior management, your spoken and written communications are always clear and precise.
We suspect that showing off some of your previous work will be the easy part; to go the extra mile, communicate to this employer that you’ve done plenty of analytics in your career and can build a strong case for an initiative before launch, track it accurately as it rolls out, and respond with wise stewardship once it’s under way.
This institution happens to be well-known not just as an innovative and prestigious medical player, but also as a supportive and highly collegial workplace. Land this role with its perfect mixture of senior authority/autonomy and hands-on work, and you’ll be a lucky Gun indeed.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.