You might say that we specialize in great jobs that not just anybody could do, and this one is a perfect example: We’re looking for someone who’s experienced in social-media editorial work, but that alone won’t be enough; this gig requires that rare admixture of grace and nimbleness peculiar to the world of breaking news, as well as a set of uncommonly advanced wordsmithing skills that allow you to execute convincingly and consistently in a brand’s unique editorial voice. Does that sound like you? If it does, you’ll be doing both yourself and us a favor by reading on, because this gig has all the features that will make the right Gun very happy indeed.
Unsurprisingly, your bread-and-butter will be posting daily to Facebook, Twitter, Instagram and other platforms, mainly by way of optimizing content from the company’s heavily visited website, and driving traffic thereto. As alluded to above, these should not read as if they were coming from a third party, but rather should adhere to the company’s unique, rather brash, vernacular style — which calls for a skilled editorial hand. Besides adapting content, you’ll also pitch ideas for stories of your own, carefully tracking news and trending topics.
At a more macro level, you’ll have a hand in developing social-media strategy and setting growth targets for the various channels; you’ll manage audience-engagement campaigns; and you’ll regularly refer to and live off of data, using your interpretation of the analytics to drive your decisions. As one of the handful of in-house social experts, you’ll also weigh in on new platforms, discussing such strategic and tactical matters as whether it makes sense to pursue them, best plans of attack, etc.
Hired Gun Proﬁle
More than half a decade — that’s how much time you’ve spent in editorial and social-media roles, with about three years of that in social media (with large audiences) and some good breaking-news experience in the mix.
During your tenure, you’ve displayed extraordinary news judgment and an ability to shift focus as needed without sacrificing attention to detail, becoming disorganized, or losing track of priorities. You love, love, love news and the buzz of the newsroom — you find it hard to imagine wanting to work in any other setting. And social isn’t just the place where you’ve happened to land; you’re as passionate about it as you are about the news, believing in its crucial role for 21st-Century media brands, imagining and reimagining the ways it can help drive news cycles, build audiences, and grow revenue.
Finally, you’re genuinely just as comfortable performing as a “self-starter” as you are as a member of a team, with a true belief in the power of collaboration and a true team spirit.
Be ready to show off your familiarity with the very latest and greatest social media technologies and best practices — tools, algorithms, enhancements to existing platforms, and so on.
This gig combines everything that’s great and exciting about news work with everything that’s great and exciting about social media, giving you a phenomenal platform to make your mark on a brand that’s a household name.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.