The Hired Guns are seeking a Head of Personalization with a strong marketing background to play a leading role in the development and implementation of an integrated approach to personalization that spans marketing, merchandising, product, and technology for this leader in both online and brick-and-mortar retail. If you’re a highly motivated, strategic, and analytical individual with past experience in personalization in the e-commerce space as well as insight into where it can go in the future, we’d love to hear from you!
The Nitty Gritty
The backstory on the organization and why they need to hire you!
As Head of Personalization, your expertise in personalization and marketing technology, coupled with a comprehensive understanding of customer needs and behavior, will enable you to create a strategic roadmap for personalization experiences that will surprise and delight shoppers on a one-to-one level, thereby delivering heightened customer engagement, adoption, retention, and repeat purchase.
You’ll accomplish this by establishing yourself as the leading evangelist for personalization who sees across all the organizational silos and leads them by keeping your eye on what’s possible. You’ll assemble analytics, engineering, digital, marketing, and others into effective cross-functional project teams that will put your ideas in motion. And you’ll ensure ongoing buy-in from leadership by communicating concise, data-driven recommendations and results.
Get ready to roll up your sleeves, though: you’ll build out the entire roadmap for all personalization initiatives, develop use cases and personas, and work hand-in-glove with the analytics team to exploit and expand their datasets and collaborate in developing KPIs and comprehensive testing strategies that will enable rapid learning and optimization. Meanwhile, you’ll serve as a key stakeholder in the selection of personalization technology, helping to guide build-or-buy decisions that will support, deliver, and quantify high-impact personalization capabilities.
How you’ll know if you’re a fit…
We’re looking for someone with at least 8 years of experience in database marketing, loyalty marketing, customer analytics, or a related field where “know thy customer” is an absolute mantra. Exposure to retail and e-commerce is strongly preferred, and omnichannel is a big plus. Your undergrad degree was in business, marketing, economics, or a similar field, and an MBA is an advantage.
You bring along very strong technical and analytical skills: Adobe Analytics is a near-must-have, and personalized marketing platforms a big advantage. You’ve developed a mastery of CRM and personalization best practices and have a strongly data-oriented mindset that has helped you work effectively alongside data scientists and engineers: you don’t necessarily have their quantitative depth, but your insights and vision of the customer journey make you their essential emissary to the real world of retail. Your logical brain makes you a natural in designing A/B and multivariate testing for a digital marketing framework.
You’re a superb communicator with an impressive ability to keep the big picture of personalization front-and-center while grasping the details of how it’s entwined with the worlds of all of your cross-functional partners. You’re a past master at influencing colleagues who aren’t in your direct chain of command, and you excel in the use of storytelling to develop, articulate, and defend a point of view to audiences from different areas at all levels. Resilient and resourceful, you know that “things change” and you won’t always win backing, and you know how to balance your belief in your own ideas with the viewpoints of fellow stakeholders.
The Inside Skinny
Why you should quit your job right now and join this organization!
This is a newly created role at the company, offering a unique opportunity to design the job and establish yourself as the company-wide expert and go-to person at the nexus of their highly strategic personalization initiative. That means a big dose of visibility as a key executor of a significant corporate bet that’s sure to springboard this beloved retail brand to the leading edge of omnichannel retail experience.
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.