Here’s a fantastic opportunity from a big-time media company that thinks of itself as a training ground for new talent. It’s building a subscriber-based/ecommerce direct-to-consumer product, and it’s looking for somebody a lot like you to head up its subscriber-engagement efforts. What does that mean? Mainly it means performing multivariate testing across the various communication channels with an eye toward driving up usage of the product. So if you’ve got significant digital marketing experience and a technical/analytical bent, this is a great way for you to get in on the ground floor of a product that’s going to make a real splash in the industry.
Always with user acquisition and retention at the forefront of your mind, you’ll keep an unwavering eye on the company’s digital platforms, analyzing product and segment performance and doing A/B testing on the different channels. Leveraging market data, competitive analyses and penetration rates, you’ll relentlessly grow the subscriber base. You’ll develop a pain-free signup process based on your well-defined user journey through the funnel. Email and push notifications will loom large in your bailiwick; you’ll be deeply attuned to subtle changes in wording or presentation that can make huge differences in how they’re received and how much of an impact they have on user behavior. You’ll manage email list health. You’ll do SEO work to make sure all the web platforms are performing to the utmost, especially in light of paid campaigns. And, quite obviously, you’ll share the myriad insights that you glean with your colleagues in editorial, design and marketing, to make sure that you’re driving results wherever your findings are relevant.
Hired Gun Proﬁle
Although you have a technical mind, your background is in marketing. This combination gives you the ability to speak the languages of product, business and engineering teams, and to find commonalities between them. You’ve already had a hand in creating and executing detail-oriented multichannel campaigns and have driven customer acquisition and retention at a digital brand. You know such tools as Google Analytics and AdWords the way a carpenter knows a hammer, and you’re at an advanced level when it comes to SEO best practices, email standards, and push. You’re used to operating in an Agile environment, and you’re not in the least afraid to try new and cool things.
Speaking of your personality, you operate from a place that’s the diametrical opposite of fear of failure. “Not my job” are words you’ve never spoken; you’re just immediately oriented toward finding ways of getting stuff done. You love collaborating with peers, and you’re stoked to work with a bunch of super-smart people who share your can-do attitude.
Communication ability is going to be crucial here — especially the ability to present your analytical insights in a compelling and accessible way.
If you’re looking for an exciting yet supportive environment in which to play out the next phase of your career, this is going to be great for you.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.