The Hired Guns are seeking a Paid Media Manager to join the growing marketing team of a venture-backed enterprise that’s revolutionizing how aesthetic procedures are done. If you’re an expert in Paid Search and Social who knows how to crack the code that turns clicks into customers, read on!
The Paid Media Manager is a hands-on role in which your decisions will make a measurable difference in the company’s fortunes. (Did you just say, “You had me at ‘measurable’”?) Paid media is their biggest lead acquisition channel, and it will be your job to plan, develop, and execute comprehensive paid media strategies that increase acquisitions and maximize revenue. You’re being hired to be the expert on paid, so all eyes will be on you as you establish best practices and supercharge existing processes.
Continuous improvement is the name of the game, and you’ll never settle for just “good enough”. Your existing expertise in SEM and social ad platforms will get you off to a strong start — especially if you know Facebook and Instagram. Then, by staying abreast of the latest developments in the ecosystem and by analyzing the performance of your campaigns, you’ll generate detailed reporting on ROI, track increases in conversions and associated revenue, and optimize spend to reduce costs. (You’ll have a good-sized budget to work with, but you’ll be expected to squeeze the most value out of it at all times.)
Hired Gun Profile
As we said, you need to come in on Day One as the authority in paid media. You may have come up through the agency side or the brand side. Either way, we need to see that you have extremely strong expertise in paid search as well as some exposure to paid social (especially Facebook and Instagram, and ideally Pinterest and Snapchat, too). If you’ve also worked with display, that’s a plus.
We’d love to see experience with paid media in a category with an online-to-offline sales cycle. Health, beauty, wellness, fitness, retail are all great spaces. Extra credit for pharma, healthcare, or another space that has given you some familiarity with regulatory restrictions on advertising.
You’re hands-on, tactical, analytical. You love to try out new tools and services (or build your own). You’re nimble and inventive, thrive on accountability and racking up successes, and handle tight deadlines with aplomb. Certification in Google AdWords or other relevant skills is a plus.
If you’re on the junior side, they’d prefer you live in or want to move to Seattle (where their digital marketing team is based). But if you have a little more seniority under your belt, you could live in almost any big city in the US that’s close to one of their other offices, including NYC, LA, Miami, Chicago, Dallas, or Houston.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.