The Hired Guns are seeking a Search Engine Marketing (SEM) Consultant for a fast-growing direct-to-consumer healthcare brand that’s poised to upend its category. You’ll manage a sizeable budget and have end-to-end ownership of paid search for this company, from strategy to analysis to hands-on execution. This is a fully-remote contract opportunity.
The Nitty Gritty
The backstory on the organization and why they need to hire you!
As Search Engine Marketing (SEM) Consultant, you’ll bring expertise, focus, and depth to this well-funded company’s paid-search practice, which plays a hyper-critical role in their marketing strategy. Starting off, you’ll take the reins on all current paid campaigns and manage the transition away from the agency that’s currently doing SEM for the company. After that phase, which’ll be great for learning the ropes, you’ll begin planning and implementing ongoing campaigns. A key part of the job is looking at performance trends and using analytics to make tweaks, test assumptions, and build insights for future campaigns. Make no mistake: this is a hands-on-the-keyboard role, but we know that’s just the way you like to operate, with all the strings under your capable control!
How you’ll know if you’re a fit…
You’ve made the most of your 4+ years of experience in paid search, whether at an agency or in-house for brands (or both!), becoming an expert in all aspects of search engine marketing. You know how to plan campaigns, roll up your sleeves to roll them out, and do the analysis before, during, and after to improve midstream and optimize future efforts. Managing budgets in the millions of dollars is a cakewalk for you, and you love to work as a one-person show with no hand-holding. You’ve run successful paid-search campaigns in Google and Bing. You’re a whiz at campaign analysis using Google Ads tools and Kenshoo. Experience with retail and e-commerce brands is a big plus, and knowledge of social and display is a real nice-to-have.
The Inside Skinny
Why you should quit your job right now and join this organization!
You’ll love this opportunity to have a real impact on a start-up that’s on the brink of triple-digit growth utilizing all the paid-search skills you’ve worked so hard to build. Think what it’ll do for your track record to say you helped get them to the next level!
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.