Hey, question for you: As someone with an eternal burning passion for social media, have you found yourself gnashing your teeth at all and saying to your employer: “But we could be doing so much MORE with this!”? If that’s you, then we’ve found an outlet for your frustrated ambitions: a company that not only understands but is yearning to embrace the full potential that social holds, not just for “increasing awareness,” but for driving revenue and making sales. This massive publishing house is ready to take up new platforms and make social sing — so come on and call the tune.
Understand right now that, while there’s hands-on work a-plenty, this is role is more strategic than tactical (You’ll have good support when it comes to execution). With a primary focus on an audience who make purchasing decisions, you’ll ratchet up Facebook and Twitter and develop ambitious launch plans for Instagram and Pinterest — and by “ambitious,” we mean like 10,000 Instagram followers in six months, and like making the feed shoppable. This last point — shoppability — is crucial here, because one of your key missions, across all platforms, will be content-to-commerce, i.e., using killer content to drive revenue and actually make sales.
In fact, let’s back out and talk, at a high level, about the four ways you’ll leverage social to drive revenue. First, yes, by driving brand awareness (getting people to comment on and share content). Second, by using it as a lead-generation tool (to expand the company’s email list). Third, by placing direct ads on the platforms. And fourth, by forming partnerships and creating contracts with external social medial influencers to boost sales.
Hired Gun Proﬁle
You’ve been writing and creating engaging content as a brand-side social media editor for something like five years now. In that relatively short time, you’ve gained an impressive breadth of experience, including strategy-level thinking and e-commerce knowledge. Facebook, Twitter, Instagram and Pinterest are intimately familiar to you, including their ad offerings — DPA ads, retargeting ads, Canvas ads, etc.
As suggested above, social is not just a niche you happened to fall into. It’s your specialty because you understand better than most just what it’s capable of doing for a company. You’re therefore happy to put yourself out there as an evangelist and thought leader and lobbyist for giving social bigger and bigger work to do. You’re a natural communicator and collaborator, you write brilliantly, and you need precious little direction before you pick up the ball and start running.
You’ll obviously underscore any work you’ve done in the publishing industry; the other thing we’ll say is that the company will fully back the candidate who can really deliver on the mix between stellar content and a revenue-oriented mindset.
By our lights, this is the perfect opportunity for someone who’s ready to step into a strategic role and pull out all the stops to show how social media can boost a company’s bottom line.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.