If social’s your thing, and especially if you’re passionate about kids and parenting, then this long-term freelance gig is a rare opportunity to build something positive and lasting, from the ground up. You’ll take full ownership of a children’s hospital’s entire social-media presence, furthering its mission of improving the lives of kids and their families. Hard to beat, wouldn’t you say?
You’ll start by learning as much as you can about this hospital and its offerings, and how they fit into the larger medical institution of which they are a part. Then you’ll apply your considerable expertise to develop a series of strategic recommendations for creating a multichannel social presence that engages deeply with parents, persuades them to choose the hospital for their kids’ needs, and integrates seamlessly alongside the social-media and marketing efforts of the broader organization.
Then, you’ll put your recommendations into practice. You’ll develop a unique brand voice and start creating a following on various channels through smart, well-timed, beautifully written and edited posts (including video and designed content) and interesting, engaging live chats. You’ll create and maintain an editorial calendar mindful of such things as awareness months and milestone events. You’ll monitor all your channels and moderate comment threads. You will, of course, track your results and adjust accordingly. Because your work will be so marketing-intensive, you’ll collaborate frequently with colleagues in public relations, internal comm, publications, creative services and digital.
Hired Gun Proﬁle
You likely come from the world of marketing/PR but have zeroed in on the wonders of social media and have spent the last three to five years successfully plying that niche. Besides social, your other great passions are parenting and health: Maybe you’re a kickass “mom blogger” or maybe you’ve been crushing it at an agency whose clients include healthcare providers or family nonprofits (We’d love it, of course, if you actually were working for a hospital). You’re familiar with the parenting scene around New York City, know who the influencers are, and even have a few big names in your personal network.
When it comes to the actual skills of the job, nobody does it better. You’re up on the very latest with regard to trends and tools. At the drop of a hat, you can write a high-quality post, within character/space parameters and within the style constraints of the institution, create some good smart hash tags, and charm the heck out of your audience, keeping them coming back for more.
You’re an intellectually curious problem-solver who doesn’t mind coming into a situation fresh and asking the dumb questions to get the ball rolling, and your strong interpersonal skills put even rigid academic types at their ease. You fuel your projects with an intense personal energy, and you’re organized and disciplined enough to handle activity on multiple simultaneous fronts.
Figure on 30-35 hours per week during the first six months (four days per week onsite), as you’re creating the infrastructure, tapering to 20-25 weekly hours for maintenance after that.
It’s not unusual for part-time/freelance gigs to be highly creative, but they rarely come with this much ownership, autonomy and room for growth. And by the way, people love working for this company, which is well-known for the support it gives its employees.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.