It’s rare we have a gig like this one, with serious venture capital involved and equity in the offing. If you are a DIY type who can handle the pros and cons of #StartupLife, this gig is a once-in-a-career opportunity. You’ll be heading up the digital side (with an eye toward taking on the entire marketing function) for a company that’s doing truly innovative cosmetic procedures and already getting loads of press. We don’t want to over-hype it, but there’s real upside for a hands-on, marketing guru who’s ready to build a team and make some magic happen.
The very basic name of the game here is conversion: At the broadest level, your mandate is appealing to an upscale clientele, encouraging them to come in for a consultation at any locations in this chain of clinics. It’s a heady world of celebrity and serious industry folks, where you’ll be plying your trade, leveraging the brand for maximum impact. Whether it’s web, mobile, email, ads, or ad hoc, you’ll whip out every persuasive tool in your box to convey the efficacy and desirability of the product. And, as we mentioned, you’ll be tasked with building out a team that shares your flair and vision, executing a strategy of which you’ll be principal architect. Once you’re up and running, you’ll produce a constant stream of campaigns and content that take the existing brand to the next level and move the bottom line for the company. And, we might add, you’ll be well compensated for your work.
Hired Gun Proﬁle
Could be you’re already a chief marketing officer at an upscale health/lifestyle brand — but it could also be that you’re a number-two with significant digital marketing responsibilities who is looking for your own place in the sun. Either way, you know all the moves at this stage of the game — you have a consummately professional eye for what works visually, editorially and rhetorically. You know what makes this consumer segment tick, how to appeal to their admirable quest for self-improvement and their aspirational bent.
People talk all the time about a “roll up your sleeves” mentality; it’s a cliché, maybe, but that’s you – you come ready to hit the ground running, to stake out ownership and bust your butt to make things better than they’ve ever been. You thrill to the buzz of teamwork, to the huddle, to the brazen energy of people who know they’re building something special and won’t quit until they’ve broken every record.
There’s a significant equity stake in play here, with an extremely well-funded VC-backed founder who is looking for top talent that wants to ride this rocket ship with him.
If you know your way around digital marketing and the high-net-worth crowd — and are looking for a chance to shine — this could be a once-in-a-lifetime opportunity.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.