Hey, do you have that uncanny (and highly marketable) knack for taking complex ideas and translating them into an enticing, readily digestible social media posts and/or headlines? If so, awesome, because that’s one of the critical skills we’re seeking for this audience-development gig at one of the world’s most important media outlets focused on international affairs. They’re looking for somebody who can really come up with fresh angles and ideas that will leverage the brand’s digital assets to expand its audience in a big way.
Your role is to make a close study of the analytics, be strategic and creative in shaping and reshaping content, and basically do everything possible to widen the funnel that leads people who are curious about their world back to this outfit’s main publications. Growth, engagement, traffic: these are the things for which ye shall thirst eternally, howsoever sated you might by all appearances become.
When the editorial teams proposes an awsome idea on Middle Eastern policy, you’ll be all, “Yeah, that’s great, but to pull in more people, the headline should include the word ‘Syria.’” When the teams create a super in-depth piece of reporting, you’ll be all, “Awesome analysis. Let’s give this a really inviting angle on Facebook.” When the teams are working on Chinese development efforts in Africa, you’ll be all, “That’s cool, yo, and I’m gonna draft an accompanying social-specific piece on the Rohingya.”
In case we haven’t made this clear, you’ll manage the Facebook and Twitter accounts, while launching on other social platforms, and you’ll be constantly using analytics platforms like Omniture, Chartbeat and Facebook and Twitter analytics to expand the team’s understanding of the organization’s audience.
Hired Gun Proﬁle
You’ve already done this sort of work, specifically for a publishing outlet where content is the very name of the game. Every bit of it is within your wheelhouse: audience development, social media management, SEO optimization, and analytics. Over time, you’ve developed a deeply felt sense for the difference between what works in print, what works on a web platform and what’s most effective in social. Not only that, but also how those three prongs work together to create the most vast and engaged audience possible.
You’re deeply into international affairs, and you’re jazzed about working with very smart people who are eager to collaborate and get the best work out of each other.
Extra points for visual skills (photography, videography, visual media editing).
No fluff here. We think this is a great chance to do very meaningful work, for a first-rate employer, putting your outsized editing and social media skillset to best use.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.