Start with an amazing product folks never knew they needed, but are about to discover they can’t live without. Add a slick direct-to-consumer e-commerce channel that’s driving hypergrowth. But even as this category-busting company is blowing out all of its most optimistic sales projections, they’re smart enough to know they need a leader with across-the-board marketing experience as their Senior Vice President, Marketing. Strap yourself into the pilot’s seat, with buck-stops-here responsibility for both digital and offline strategies and channels!
The Nitty Gritty
The backstory on the organization and why they need to hire you!
This already-profitable D2C startup is on the fast-track to mega-success, fueled by a dynamic founder and a world-class leadership team. Up until now, marketing has consisted largely of social and content, spearheaded by the founder and the CEO. They know that now, when they’re committed to 2x growth year-on-year, they need to broaden and deepen their marketing capability. And yes, you guessed it, that’s where you, their first Senior Vice President, Marketing, come in.
Your job is to provide the top-level strategic brain that ties the whole spectrum of marketing activities together, leading from the front while avoiding the inevitable temptation to be too in-the-weeds. You’ll lead the development of the marketing calendar, establish quarterly forecasting, build data-gathering and reporting mechanisms, and oversee the work of your team to ensure flawless execution of all online and offline programs. In addition, they’ll look to you for out-of-the-box thinking that clarifies the brand’s storytelling and opens up strategic partnerships, B2B plays, and more!
You’ll inherit a marketing team of strong players, but you’ll also have the opportunity to build that existing group into a superhero 360 marketing organization (because you’re smart enough to know what kind of people you need and how to hire them). In doing so, you’ll bring structure and data awareness to marketing operations, balancing a spirit of irrepressible creativity with a solid connection to financial, sales, and product objectives.
How you’ll know if you’re a fit…
You’ve got 10 or more years of marketing experience that’s heavily weighted toward rapid-growth direct-to-consumer and e-commerce products or subscription services, and you’re currently at or above the VP Marketing level. Some agency experience would be a nice bit of icing on the cake. Key to differentiating yourself is that you’ve got a compelling “growth story”: we want to hear how you yourself have contributed directly and meaningfully to significant growth in customer base and revenue for innovative or iconoclastic direct-to-consumer products.
We’re looking for a marketing leader who has a grip on the whole marketing mix and can direct all the components, online and offline. Whatever your core competency — PR, advertising, partnerships, brand management — you’ve got a big-picture marketing mind that will guide you in evolving and building a team and leading them to mind-blowing achievements.
In short, you’re the real deal: you’ve blazed the trail for fast-growing companies and established brands while leading sizable teams of marketing experts. You’re a charismatic story-teller who nonetheless keeps a close eye on data-driven reality. You’ve got start-up experience and a drive to grow your brand even if it means coloring outside the lines. Last but not least, you’ve got a sense of humor, a touch of irreverence, and a flair for the unconventional.
The Inside Skinny
Why you should quit your job right now and join this organization!
This role will give you, a seasoned senior leader, the opportunity to really make your bones by taking ownership of an entire marketing strategy for a bold product with a distinct voice and value proposition. It’s an opportunity for you to get a real seat at the table and use all you’ve learned and done over the years to build something truly career-defining.
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